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The dress you throw on when you want to look like you put thought into it and feel like you put on nothing at all. The Vicky is a sleeveless linen maxi with a deep V-neckline and a single cascading ruffle that runs from the collar all the way to the hem — center front, tonal, and completely unhurried. No belt. No structure. No decisions. Just a ruffle that does all the styling for you and a skirt that sweeps the floor when you move.
"The Vicky is the summer dress I keep coming back to because the ruffle is exactly right. It's not small and decorative — it runs the full length of the dress and creates a vertical line that elongates the silhouette in a way that a plain V-neck simply doesn't. The linen fabric has a natural crinkle that looks intentional and gets better the more you wear it. In the cream it's the most effortless. In the navy it's the most polished. In the mustard it's the colour that surprised me most — warm, rich, and unexpectedly flattering on a wide range of skin tones." — Sarah Mitchell, Founder of Valora New York
✔ Deep V-Neckline with Ruffle Collar — the ruffle begins at the neckline, frames the V-opening, and continues in a single unbroken cascade to the hem. The detail that elongates the body and replaces every accessory you were about to add.
✔ Full-Length Center Ruffle — a wide, tonal ruffle that runs from collar to hem along the center front, creating a vertical focal point that draws the eye downward and gives the relaxed silhouette an intentional structure.
✔ Sleeveless Relaxed Silhouette — clean armholes, no sleeve, and a body that falls loosely from shoulder to ankle without cinching or shaping. The cut that stays cool all day and flatters without requiring anything fitted underneath.
✔ Tiered Hem with Flared Skirt — the skirt releases into a fuller, slightly flared hem at the ankle that adds volume at the bottom and creates a gentle sweep when you walk.
✔ Crinkled Linen Fabric — naturally textured, breathable, and deliberately relaxed. The fabric that looks intentionally artisanal, improves with every wash, and keeps you cool from morning through evening.
✔ Six Colorways: Sand, Sky Blue, Cream, Navy, Mustard, and Charcoal — every colour carries the same tonal ruffle, which shifts in character with each base. Sand and cream are the most effortless. Navy and charcoal are the most versatile year-round. Mustard is the one that earns the most compliments.
One ruffle. Six colours. The dress that always looks like a decision.

THE AVELWYNNE COMMUNITY

At Avelwynne, we believe shopping should feel just as lovely as finding that perfect piece you've been looking for.
Every customer matters to us, and we want you to feel confident and cared for throughout your shopping experience.
If something isn't quite right with your order, our friendly customer care team is always here to listen, assist and help you find a suitable solution.
Because beautiful clothing is only part of what we do. Making every woman feel valued is just as important.
With love, Avelwynne
At Avelwynne, we believe shopping should feel just as lovely as finding that perfect piece you've been looking for.
Every customer matters to us, and we want you to feel confident and cared for throughout your shopping experience.
If something isn't quite right with your order, our friendly customer care team is always here to listen, assist and help you find a suitable solution.
Because beautiful clothing is only part of what we do. Making every woman feel valued is just as important.
With love, Avelwynne

Loved By 50,000+ Women Across the United Kingdom

We believe women should never feel forgotten by fashion.
Avelwynne was created around a simple idea: beautiful clothing should feel comfortable, flattering and easy to wear in real life. Our aim is to help women rediscover the enjoyment of getting dressed—whether it is for an ordinary afternoon, a holiday or an occasion they will remember.
We believe women should never feel forgotten by fashion.
Avelwynne was created around a simple idea: beautiful clothing should feel comfortable, flattering and easy to wear in real life. Our aim is to help women rediscover the enjoyment of getting dressed—whether it is for an ordinary afternoon, a holiday or an occasion they will remember.

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You can cancel your order within 24 hours of placing it. Please contact our customer support team as soon as possible, and we’ll be happy to assist you.
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MONEY BACK GUARANTEE
You have 30 days from receiving your order to decide whether to keep the product or return it.
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Proudly based in the heart of the UK since 2010.
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