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EARLY BLACK FRIDAY DEALS!
EARLY BLACK FRIDAY : Due to high demand during our Early Black Friday, only a limited number of items are left! If you can still click 'Add to cart', it’s still available.
The dress you throw on when you want to look like you have it all figured out.
No buttons. No zippers. No decisions. Just a deep V with a ruffle cascade that does all the styling for you — feminine without fuss, relaxed without looking like you gave up. The Josette falls to the mid-calf in a lightweight cotton linen blend — loose enough to breathe in all day, with side pockets that make it genuinely livable. Stack a few necklaces, slip on sandals, and you're done. Completely, effortlessly done.
"The Josette is the dress I pack when I want one piece that handles everything. Brunch, the market, dinner on a terrace. The cotton linen blend breathes beautifully all day and the ruffle makes it feel like an outfit, not just a dress." — Sarah Mitchell, Founder of Valora New York
✔ Ruffle V-Neckline — cascading flutter detail that frames the décolletage and adds movement without structure. The detail that makes this dress memorable.
✔ Flutter Cap Sleeves — just enough sleeve to feel dressed. Just enough open to feel free.
✔ Relaxed Maxi Silhouette — mid-calf length, A-line shape, loose through the body. Flatters every figure without asking anything of it.
✔ Cotton Linen Blend — breathable and naturally textured. The kind of fabric that stays cool from morning to evening in warm weather and gets better with every wear. Fully opaque — no slip or underlayer needed.
✔ Side Pockets — deep and functional. Because a dress without pockets is a missed opportunity.
✔ Easy Care — machine wash gentle, cold water, hang to dry. As a cotton linen blend it wrinkles significantly less than pure linen — hang after wear and it smooths out naturally. No ironing needed.
✔ Fit Note — the Josette runs small. Size up 1-2 sizes for the best fit. If you’re normally a Small, order a Medium or Large. Petite frames — size up at least one size.
✔ Eight Solid Colorways — white, black, sage green, grey, red, blue, brown, yellow. One for every mood and every season.
The women who know always come back for another colorway.
✦ 2 Dresses — 20% OFF
✦ 3 Dresses — 25% OFF
✦ 4 Dresses — 30% OFF
Discount applied automatically at checkout — no codes needed.
The dress that looks intentional and feels like freedom.

THE AVELWYNNE COMMUNITY

At Avelwynne, we believe shopping should feel just as lovely as finding that perfect piece you've been looking for.
Every customer matters to us, and we want you to feel confident and cared for throughout your shopping experience.
If something isn't quite right with your order, our friendly customer care team is always here to listen, assist and help you find a suitable solution.
Because beautiful clothing is only part of what we do. Making every woman feel valued is just as important.
With love, Avelwynne
At Avelwynne, we believe shopping should feel just as lovely as finding that perfect piece you've been looking for.
Every customer matters to us, and we want you to feel confident and cared for throughout your shopping experience.
If something isn't quite right with your order, our friendly customer care team is always here to listen, assist and help you find a suitable solution.
Because beautiful clothing is only part of what we do. Making every woman feel valued is just as important.
With love, Avelwynne

Loved By 50,000+ Women Across the United Kingdom

We believe women should never feel forgotten by fashion.
Avelwynne was created around a simple idea: beautiful clothing should feel comfortable, flattering and easy to wear in real life. Our aim is to help women rediscover the enjoyment of getting dressed—whether it is for an ordinary afternoon, a holiday or an occasion they will remember.
We believe women should never feel forgotten by fashion.
Avelwynne was created around a simple idea: beautiful clothing should feel comfortable, flattering and easy to wear in real life. Our aim is to help women rediscover the enjoyment of getting dressed—whether it is for an ordinary afternoon, a holiday or an occasion they will remember.

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Once your payment has been verified, we will immediately begin processing your order.
The processing and shipping of your order usually takes between one and three working days.
Once your order has been shipped, you will receive a shipping confirmation email with your tracking number so that you are always informed of the status of your order.
Once your order has been shipped, you will immediately receive a confirmation email, which includes a link to your personal tracking information so that you can stay informed about the status of your orders at all times.
You can cancel your order within 24 hours of placing it. Please contact our customer support team as soon as possible, and we’ll be happy to assist you.
FREE SHIPPING
We offer free tracked delivery across the UK!
MONEY BACK GUARANTEE
You have 30 days from receiving your order to decide whether to keep the product or return it.
UK BASED COMPANY
Proudly based in the heart of the UK since 2010.
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